DATA PROTECTION GENERAL In the following, we will inform you about the collection of personal data through the use of our website. The term “personal data”, according to Art. 4 Point 1 of Regulation [EU] 2016/679 [hereinafter referred to as “General Data Protection Regulation” or “GDPR”], means any information relating to an identified or identifiable natural person. This includes your name, address, e-mail addresses, user behavior, etc. As for the rest of the terminology, particularly the terms “processing”, “responsible person/controller”, “processor” and “consent”, we refer to the legal definitions defined by Art. 4 of the GDPR. We essentially only process personal data to the extent that it’s necessary for the provision of a functioning website and for the content and services we offer. Personal data is thus only processed if you give us consent in accordance with Art. 6 Sec. 1 Point [a] of the GDPR or if processing is permitted by legal regulations, particularly by one of the legal bases listed in Art. 6 Sec. 1 Points [b]-[f] of the GDPR. Your personal data will be deleted or blocked as soon as the purpose for storing it becomes inapplicable. Data can additionally be stored if national or European regulations that apply to us allow for it. In this case, the data will then be deleted or blocked when the time limit for storage stipulated by the respective regulations lapses. The latter case does not apply if the data is required to be stored again for the closing or fulfillment of a contract. To the extent that we resort to contracted service providers for certain features of our website or use your data for promotional purposes, we will inform you of the processes in question in detail below. RESPONSIBLE PERSON/CONTROLLER The “controller” in accordance with Art. 4 Point 7 of the GDPR, other data protection regulations applicable in the member states of the European Union and other laws with provisions that include a regulatory character with regard to data protection is:Ulrike Fröhlich Hermann Währer Str. 42 79576 Weil am Rhein E-Mail: ulrike.froehlich@understanding-japan.de Telefon: 07621-5501882 Further details about the controller/responsible person can be found under our legal information. YOUR RIGHTS With regard to the personal data relating to you, you have the following rights: the right to disclosure the right to rectification and deletion the right to limitation of processing the right to object to processing the right to data transferability You also have the right to file a complaint about our processing of your personal data with a data-protection regulator. PROCESSING OF PERSONAL DATA THROUGH THE INFORMATIONAL USE OF OUR WEBSITE When you access our website without registering or supplying us with information in another way [“informational use”], we only gather the personal data that your web browser transfers to our server. If you would like to view our website, we gather the following data, which is technically required for us to display our website and to ensure stability and security: IP address Date and time of your query Time-zone difference from GMT Website content Access status [HTTP status] Amount of transferred data Website from which you reached our website Web browser Operating system Browser language and version The aforementioned data is also stored on our servers in so-called log files. This data is not stored with your other personal data. The collection and temporary storage of your IP address is necessary to display our website on your device. To that end, your IP address has to be stored for the duration of your visit on our website. The storage of the log files serves to guarantee the functionality and optimization of our website, as well as to guarantee the security of our IT systems. This data is not analyzed for marketing purposes. The legal basis for the collection and temporary storage of the aforementioned data and log files is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. The data mentioned for the provision of our website is deleted when the session ends. The collection and storage in log files of the data mentioned for the provision of our website is absolutely necessary for the operation of our website. It’s not possible to opt out of it. PROCESSING OF PERSONAL DATA THROUGH COOKIES We use so-called cookies on our website. Cookies are small text files that are stored on your data-storage device [e.g., on your hard drive] and that allow certain information to be transferred to us. Cookies can’t execute programs or transfer viruses to your device. This website uses the following kinds of cookies, whose breadth and functionality will subsequently be explained. Cookies that will be stored and associated with your web browser: Persistent cookies: These cookies are automatically deleted after a predefined amount of time, which can differ depending on the cookies. These cookies can be deleted in your web browser’s preferences at any time. The processing of personal data through the aforementioned cookies serves to make our website offerings more effective and user-friendly in general. Certain features of our website can’t be offered without the use of these cookies. In specific, some features of our website require that your web browser can be identified even after changing pages. Provided you have an account, we use cookies to be able to identify you for follow-up visits. This allows for the avoidance of you having to sign in to our website every time you visit. The data that’s processed through the use of cookies and that’s required for the provision of features on our website is not used to generate user profiles. If cookies are used for analysis purposes, these serve to improve the quality, content, features and user-friendliness of our website. They allow us to track how the website is used, which features are used and how often they’re used. This allows us to continuously optimize our offerings. The legal basis for this is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. The aforementioned cookies will be stored on your device and transferred from there to our server. You can configure the processing of data and information through cookies yourself. In your browser’s preferences, you can set up configurations, for instance, to reject third-party cookies or to reject cookies altogether. On that note, we would like to inform you that some of our website’s features may not properly work for you in that case. Moreover, we recommend manually deleting your cookies and browser history on a regular basis. OTHER FEATURES AND OFFERINGS ON OUR WEBSITE In addition to the informational use of our website described above, we offer a variety of services that you can use if you’re interested. They generally require the specification of other personal data. We require this data to perform the services in question. The data-processing guidelines mentioned above apply here as well. For the processing of this data, we sometimes rely on external service providers that we have carefully selected and commissioned. These service providers are bound by our instructions, and we regularly monitor them. To the extent that personal data collected for services offered in conjunction with partners is shared with third parties, you can find more detailed information in the following descriptions of individual services. To the extent that these third parties are located in a country outside the European Economic Area, you can find more detailed information on the effects of this circumstance in the following descriptions of individual services. CONTACT When you contact us via e-mail, the personal data you send to us with your e-mail will be saved. We also have a contact form on our website that you can use to contact us. When this form is submitted to us, we will save the data you enter into it, including the following: First name Last name E-mail address Telephone number We will also collect your IP address and the time of submission. This data is not shared with third parties. The data will be used exclusively to answer your queries. If we don’t utilize one of the third parties mentioned below for the provision of the contact feature, no data is transferred to third parties. The aforementioned personal data is only processed to handle your queries. The processing of other personal data accrued through the use of the contact form on our website serves to prevent misuse and to ensure the security of our IT systems. If you have granted us consent, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. Otherwise, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR, particularly if you send us the data via e-mail. If your e-mail is in pursuit of the finalization of a contract, Art. 6 Sec. 1 Point [b] of the GDPR represents another legal basis. This data, subject to legal storage periods, will be deleted as soon as we have conclusively processed your queries. You can revoke the consent granted to us to process your personal data at any time. By sending us an e-mail, you can object to our storage of your personal data at any time. We’d like to point out that in this case your query will not be able to be processed further. You can declare your revocation or objection by sending an e-mail to the e-mail address found on our legal information page. REGISTRATION We offer the opportunity to register and submit personal data in order to use additional features of our website. The data is submitted in a form and is then transferred to and saved by us. This data is not shared with third parties. The required data we request for registration is marked and has to be provided in full. Otherwise we’ll deny registration. The following data is collected as part of the registration process: Form of address First name Last name E-mail address At the time of registration, your IP address and the date and time of registration are also saved. As part of the registration process, the user consents to the processing of this data. Registration is required for the provision of certain content and services on our website. We use the submitted data only for the purpose of executing the respective offering or service or to provide you with the service you registered to use. If important changes are made to our offerings or services – for instance, regarding the range of offerings or technically necessary changes – we’ll use the e-mail address you provided during registration to inform you about them. The legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. If registration is in pursuit of the finalization or execution of a contract, Art. 6 Sec. 1 Point [b] of the GDPR represents an additional legal basis. If you have granted consent for this, you can revoke it at any time. The legality of data already processed will be unaffected by the revocation. This data will be deleted as soon as it is no longer required for the achievement of the purpose of its collection. This is the case when registration on our website is rescinded or revised. You always have the opportunity to terminate your registration, and you can revise the data stored about you at any time. Legal storage periods remain unaffected. We transfer personal data to third parties only if it’s necessary for the processing of a contract. Data will not be transferred after that, or if it is, then only if you have expressly consented to the transfer. Your data will not be transferred to third parties – e.g., for advertising purposes – without your express consent. If you have granted us consent, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. Otherwise, the legal basis is pursuant to Art. 6 Sec. 1 Point [b] of the GDPR. IFACEBOOK SOCIAL PLUGINS On our website, we use Facebook Social Plugins, a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland [hereinafter referred to as “Facebook”]. Facebook Social Plugins stores and processes information about your user behavior on our website. Among other things, Facebook Social Plugins uses cookies to that end – small text files that are locally stored in your web browser’s cache on your device and that allow for analysis of your use of our website. We use Facebook Social Plugins for marketing and optimization purposes, especially to analyze the use of our website and to be able to continuously improve certain features, offerings and the user experience. The statistical analysis of user behavior allows us to be able to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to point out that in this case it may not be possible to fully utilize all features of our website. You can also prevent Facebook from collecting the aforementioned information by setting an opt-out cookie at one of the following links: http://optout.aboutads.info/?c=2#!/ http://www.youronlinechoices.com/de/praferenzmanagement/ We would like to point out that this setting will be reset if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating JavaScript in your browser. You can also completely prevent the execution of JavaScript code by installing a JavaScript blocker [e.g., https://noscript.net/ or https://www.ghostery.com]. We would like to point out that in this case it may not be possible to fully utilize all features of our website. Facebook has also submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Facebook to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active Third party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Further information about the third party’s data protection guidelines can be found on the following website: https://www.facebook.com/about/privacy GOOGLE ADWORDS On our website, we use Google AdWords, a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. Google AdWords allows us to use advertising materials [so-called Google AdWords] to draw attention to our attractive offerings on external websites. We can use this to find out how successful individual advertising measures are. These ads are delivered by Google through ad servers. We use so-called ad-server cookies, which assist us in our ability to measure certain parameters of success such as displayed ads and user clicks. If you are directed to our website through a Google ad, Google AdWords stores a cookie on your PC. These cookies normally expire after 30 days. They do not serve to personally identify you. The following information is typically stored in these cookies as analysis values: unique cookie ID, number of ad impressions per listing [frequency], last impression [relevant for post-view conversions], opt-out information [tag indicating that the user no longer wants to be appealed to]. These cookies allow Google to recognize your web browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on the user’s computer hasn’t expired, Google and the customer can detect that the user clicked the ad that directed him or her to that page. Every AdWords customer is assigned a different cookie. Cookies cannot be tracked through the AdWords customer’s websites in this way. We neither collect nor process any personal data through the aforementioned advertising measures. We only obtain statistical analyses from Google. With these analyses, we can detect which implemented advertising measures are particularly effective. We obtain no further data from the use of these advertising measures. In particular, we cannot identify users with the help of this information. The utilization of these marketing tools automatically establishes a direct connection between your browser and Google’s server. We have no influence on the extent and further use of the data that Google collects through the use of Google AdWords. To the best of our knowledge, Google obtains the information that you have visited certain pages of our website or clicked one of our ads. If you have a user account with Google and are signed in, Google can associate the visit with your user account. Even if you’re not registered with Google or haven’t logged in, there’s a possibility that Google detects and stores your IP address. We use Google AdWords for marketing and optimization purposes, particularly to show you relevant, interesting ads, to improve campaign performance reports and to obtain a decent calculation of advertising costs. This is our justifiable interest in the processing of the aforementioned data. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to point out that in this case it may not be possible to fully utilize all features of our website. You can also prevent the storage of cookies by setting your web browser to block cookies from the domain www.googleadservices.com[https://www.google.de/settings/ads]. We would like to point out that this setting will be reset if you delete your cookies. You can also deactivate interest-based ads at the following link: http://www.aboutads.info/choices. We would like to point out that this setting will also be reset if you delete your cookies. Google has also submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 [1] 436 1001. Further information on Google’s data usage, data protection, settings options and opportunities to dissent can be found on the following Google websites: Data protection policy: http://www.google.de/intl/de/policies/privacy Google website statistics: https://services.google.com/sitestats/de.html GOOGLE ANALYTICS On our website, we use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. Google uses cookies – small text files that are stored on your device and that allow for analysis of your use of our website. The information generated by these cookies about the use of our website is typically transferred to and stored on a Google server in the USA. If IP anonymization has been activated on the website, Google will shorten your IP address within European Union member states or other signatory states in the European Economic Area. Only in exceptional cases will your full IP address be transferred to and shortened on one of Google’s servers in the USA. Google will use this information to analyze your use of our website on our behalf, compile reports about the use of our website and perform other services for us that involve the use of our website and the internet. This processed data can be used to create pseudonymous user profiles. The IP address attained through the use of Google Analytics is not combined with any other Google data. We only use Google Analytics with the aforementioned activated IP anonymization. This means that your IP address will only be processed by Google in shortened form. This precludes any ability to identify you personally. We use Google Analytics for the purpose of analyzing the use of our website and to be able to continuously improve individual features, offerings and the user experience. The statistical analysis of user behavior allows us to be able to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in Google’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the storage of cookies generated by Google Analytics by setting the appropriate preferences in your web browser. We would like to inform you that in this case it may not be possible to fully utilize all the features of our website. If you want to prevent the collection of data that’s generated by the cookies and that’s associated with your user behavior [including your IP address], as well as Google’s processing of this data, you can download and install the web browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de © Ulrike Froehlich 2018 “A Bridge for Business” - Understanding Japan - CONTACT Ulrike Froehlich, Understanding Japan - Froehlich Management Consulting ulrike.froehlich@understanding-japan.de , +49-(0)7621-5501882  (WhatsApp ok) . To oblige Google to process this transferred data only in accordance with our instructions and in compliance with applicable data protection regulations, we’ve finalized a data-processing contract with Google. In the exceptional case that personal data is transferred to the USA, Google has submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active © Ulrike Froehlich 2018 “A Bridge for Business” - Understanding Japan - CONTACT Ulrike Froehlich, Understanding Japan - Froehlich Management Consulting ulrike.froehlich@understanding-japan.de , +49-(0)7621-5501882  (WhatsApp ok) . Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 [1] 436 1001. Further information on Google’s data usage, data protection, settings options and opportunities to dissent can be found on the following Google websites: User conditions: http://www.google.com/analytics/terms/de.html Data protection overview: http://www.google.com/intl/de/analytics/learn/privacy.html Data protection policy: http://www.google.de/intl/de/policies/privacy Google’s data usage regarding your use of our partners’ websites or apps: https://www.google.com/intl/de/policies/privacy/partners Data usage for advertising purposes: http://www.google.com/policies/technologies/ads Google’s personalized ad settings: http://www.google.de/settings/ads This data will be deleted as soon as it is no longer required for the achievement of the purpose of its collection. GOOGLE+ PLATFORM On our website, we use the Google+ Platform, a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. The Google+ Platform stores and processes information about your user behavior on our website. The Google+ Platform uses cookies to that end – small text files that are locally stored in your web browser’s cache on your device and that allow for analysis of your use of our website. We use the Google+ Platform for marketing and optimization purposes, particularly to analyze the use of our website and to be able to continuously improve individual features, offerings and the user experience. We can use the statistical analysis of user behavior to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to inform you that in this case you may not be able to fully utilize all features of our website. You can also prevent Google from collecting the aforementioned data by setting an opt-out cookie through one of the following links: https://www.google.de/settings/ads http://optout.networkadvertising.org/#!/ http://optout.aboutads.info/?c=2#!/ http://www.youronlinechoices.com/de/praferenzmanagement/ We would like to inform you that this setting will be reset if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of JavaScript in your browser. You can also prevent the execution of all JavaScript code by installing a JavaScript blocker [e.g., https://noscript.net/ or https://www.ghostery.com]. We would like to inform you that in this case you may not be able to fully utilize all features of our website. Google has submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. Third party information: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information on the third party’s data protection policies can be found on the following website: https://www.google.com/intl/de/policies/.
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CONTACT Ulrike Fröhlich  Understanding Japan - Fröhlich Japan Beratung, Herman Währer Str. 42, 79576 Weil am Rhein - Germany   ulrike.froehich@understanding-japan.de  +49-(0)7621-5501882  (WhatsApp ok)
© Ulrike Fröhlich 2022
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DATA PROTECTION GENERAL In the following, we will inform you about the collection of personal data through the use of our website. The term “personal data”, according to Art. 4 Point 1 of Regulation [EU] 2016/679 [hereinafter referred to as “General Data Protection Regulation” or “GDPR”], means any information relating to an identified or identifiable natural person. This includes your name, address, e-mail addresses, user behavior, etc. As for the rest of the terminology, particularly the terms “processing”, “responsible person/controller”, “processor” and “consent”, we refer to the legal definitions defined by Art. 4 of the GDPR. We essentially only process personal data to the extent that it’s necessary for the provision of a functioning website and for the content and services we offer. Personal data is thus only processed if you give us consent in accordance with Art. 6 Sec. 1 Point [a] of the GDPR or if processing is permitted by legal regulations, particularly by one of the legal bases listed in Art. 6 Sec. 1 Points [b]-[f] of the GDPR. Your personal data will be deleted or blocked as soon as the purpose for storing it becomes inapplicable. Data can additionally be stored if national or European regulations that apply to us allow for it. In this case, the data will then be deleted or blocked when the time limit for storage stipulated by the respective regulations lapses. The latter case does not apply if the data is required to be stored again for the closing or fulfillment of a contract. To the extent that we resort to contracted service providers for certain features of our website or use your data for promotional purposes, we will inform you of the processes in question in detail below. RESPONSIBLE PERSON/CONTROLLER The “controller” in accordance with Art. 4 Point 7 of the GDPR, other data protection regulations applicable in the member states of the European Union and other laws with provisions that include a regulatory character with regard to data protection is:Ulrike Fröhlich Hermann Währer Str. 42 79576 Weil am Rhein E-Mail: ulrike.froehlich@understanding- japan.de Telefon: 07621-5501882 Further details about the controller/responsible person can be found under our legal information. YOUR RIGHTS With regard to the personal data relating to you, you have the following rights: the right to disclosure the right to rectification and deletion the right to limitation of processing the right to object to processing the right to data transferability You also have the right to file a complaint about our processing of your personal data with a data- protection regulator. PROCESSING OF PERSONAL DATA THROUGH THE INFORMATIONAL USE OF OUR WEBSITE When you access our website without registering or supplying us with information in another way [“informational use”], we only gather the personal data that your web browser transfers to our server. If you would like to view our website, we gather the following data, which is technically required for us to display our website and to ensure stability and security: IP address Date and time of your query Time-zone difference from GMT Website content Access status [HTTP status] Amount of transferred data Website from which you reached our website Web browser Operating system Browser language and version The aforementioned data is also stored on our servers in so-called log files. This data is not stored with your other personal data. The collection and temporary storage of your IP address is necessary to display our website on your device. To that end, your IP address has to be stored for the duration of your visit on our website. The storage of the log files serves to guarantee the functionality and optimization of our website, as well as to guarantee the security of our IT systems. This data is not analyzed for marketing purposes. The legal basis for the collection and temporary storage of the aforementioned data and log files is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. The data mentioned for the provision of our website is deleted when the session ends. The collection and storage in log files of the data mentioned for the provision of our website is absolutely necessary for the operation of our website. It’s not possible to opt out of it. PROCESSING OF PERSONAL DATA THROUGH COOKIES We use so-called cookies on our website. Cookies are small text files that are stored on your data-storage device [e.g., on your hard drive] and that allow certain information to be transferred to us. Cookies can’t execute programs or transfer viruses to your device. This website uses the following kinds of cookies, whose breadth and functionality will subsequently be explained. Cookies that will be stored and associated with your web browser: Persistent cookies: These cookies are automatically deleted after a predefined amount of time, which can differ depending on the cookies. These cookies can be deleted in your web browser’s preferences at any time. The processing of personal data through the aforementioned cookies serves to make our website offerings more effective and user-friendly in general. Certain features of our website can’t be offered without the use of these cookies. In specific, some features of our website require that your web browser can be identified even after changing pages. Provided you have an account, we use cookies to be able to identify you for follow-up visits. This allows for the avoidance of you having to sign in to our website every time you visit. The data that’s processed through the use of cookies and that’s required for the provision of features on our website is not used to generate user profiles. If cookies are used for analysis purposes, these serve to improve the quality, content, features and user- friendliness of our website. They allow us to track how the website is used, which features are used and how often they’re used. This allows us to continuously optimize our offerings. The legal basis for this is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. The aforementioned cookies will be stored on your device and transferred from there to our server. You can configure the processing of data and information through cookies yourself. In your browser’s preferences, you can set up configurations, for instance, to reject third-party cookies or to reject cookies altogether. On that note, we would like to inform you that some of our website’s features may not properly work for you in that case. Moreover, we recommend manually deleting your cookies and browser history on a regular basis. OTHER FEATURES AND OFFERINGS ON OUR WEBSITE In addition to the informational use of our website described above, we offer a variety of services that you can use if you’re interested. They generally require the specification of other personal data. We require this data to perform the services in question. The data-processing guidelines mentioned above apply here as well. For the processing of this data, we sometimes rely on external service providers that we have carefully selected and commissioned. These service providers are bound by our instructions, and we regularly monitor them. To the extent that personal data collected for services offered in conjunction with partners is shared with third parties, you can find more detailed information in the following descriptions of individual services. To the extent that these third parties are located in a country outside the European Economic Area, you can find more detailed information on the effects of this circumstance in the following descriptions of individual services. CONTACT When you contact us via e-mail, the personal data you send to us with your e-mail will be saved. We also have a contact form on our website that you can use to contact us. When this form is submitted to us, we will save the data you enter into it, including the following: First name Last name E-mail address Telephone number We will also collect your IP address and the time of submission. This data is not shared with third parties. The data will be used exclusively to answer your queries. If we don’t utilize one of the third parties mentioned below for the provision of the contact feature, no data is transferred to third parties. The aforementioned personal data is only processed to handle your queries. The processing of other personal data accrued through the use of the contact form on our website serves to prevent misuse and to ensure the security of our IT systems. If you have granted us consent, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. Otherwise, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR, particularly if you send us the data via e-mail. If your e-mail is in pursuit of the finalization of a contract, Art. 6 Sec. 1 Point [b] of the GDPR represents another legal basis. This data, subject to legal storage periods, will be deleted as soon as we have conclusively processed your queries. You can revoke the consent granted to us to process your personal data at any time. By sending us an e-mail, you can object to our storage of your personal data at any time. We’d like to point out that in this case your query will not be able to be processed further. You can declare your revocation or objection by sending an e-mail to the e-mail address found on our legal information page. REGISTRATION We offer the opportunity to register and submit personal data in order to use additional features of our website. The data is submitted in a form and is then transferred to and saved by us. This data is not shared with third parties. The required data we request for registration is marked and has to be provided in full. Otherwise we’ll deny registration. The following data is collected as part of the registration process: Form of address First name Last name E-mail address At the time of registration, your IP address and the date and time of registration are also saved. As part of the registration process, the user consents to the processing of this data. Registration is required for the provision of certain content and services on our website. We use the submitted data only for the purpose of executing the respective offering or service or to provide you with the service you registered to use. If important changes are made to our offerings or services – for instance, regarding the range of offerings or technically necessary changes – we’ll use the e- mail address you provided during registration to inform you about them. The legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. If registration is in pursuit of the finalization or execution of a contract, Art. 6 Sec. 1 Point [b] of the GDPR represents an additional legal basis. If you have granted consent for this, you can revoke it at any time. The legality of data already processed will be unaffected by the revocation. This data will be deleted as soon as it is no longer required for the achievement of the purpose of its collection. This is the case when registration on our website is rescinded or revised. You always have the opportunity to terminate your registration, and you can revise the data stored about you at any time. Legal storage periods remain unaffected. We transfer personal data to third parties only if it’s necessary for the processing of a contract. Data will not be transferred after that, or if it is, then only if you have expressly consented to the transfer. Your data will not be transferred to third parties – e.g., for advertising purposes – without your express consent. If you have granted us consent, the legal basis for the processing of this data is pursuant to Art. 6 Sec. 1 Point [a] of the GDPR. Otherwise, the legal basis is pursuant to Art. 6 Sec. 1 Point [b] of the GDPR. IFACEBOOK SOCIAL PLUGINS On our website, we use Facebook Social Plugins, a service provided by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland [hereinafter referred to as “Facebook”]. Facebook Social Plugins stores and processes information about your user behavior on our website. Among other things, Facebook Social Plugins uses cookies to that end – small text files that are locally stored in your web browser’s cache on your device and that allow for analysis of your use of our website. We use Facebook Social Plugins for marketing and optimization purposes, especially to analyze the use of our website and to be able to continuously improve certain features, offerings and the user experience. The statistical analysis of user behavior allows us to be able to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to point out that in this case it may not be possible to fully utilize all features of our website. You can also prevent Facebook from collecting the aforementioned information by setting an opt-out cookie at one of the following links: http://optout.aboutads.info/?c=2# !/ http://www.youronlinechoices.co m/de/praferenzmanagement/ We would like to point out that this setting will be reset if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating JavaScript in your browser. You can also completely prevent the execution of JavaScript code by installing a JavaScript blocker [e.g., https://noscript.net/ or https://www.ghostery.com]. We would like to point out that in this case it may not be possible to fully utilize all features of our website. Facebook has also submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Facebook to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/partici pant?id=a2zt0000000GnywAAC&stat us=Active Third party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. Further information about the third party’s data protection guidelines can be found on the following website: https://www.facebook.com/about/pri vacy GOOGLE ADWORDS On our website, we use Google AdWords, a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. Google AdWords allows us to use advertising materials [so-called Google AdWords] to draw attention to our attractive offerings on external websites. We can use this to find out how successful individual advertising measures are. These ads are delivered by Google through ad servers. We use so-called ad-server cookies, which assist us in our ability to measure certain parameters of success such as displayed ads and user clicks. If you are directed to our website through a Google ad, Google AdWords stores a cookie on your PC. These cookies normally expire after 30 days. They do not serve to personally identify you. The following information is typically stored in these cookies as analysis values: unique cookie ID, number of ad impressions per listing [frequency], last impression [relevant for post-view conversions], opt-out information [tag indicating that the user no longer wants to be appealed to]. These cookies allow Google to recognize your web browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on the user’s computer hasn’t expired, Google and the customer can detect that the user clicked the ad that directed him or her to that page. Every AdWords customer is assigned a different cookie. Cookies cannot be tracked through the AdWords customer’s websites in this way. We neither collect nor process any personal data through the aforementioned advertising measures. We only obtain statistical analyses from Google. With these analyses, we can detect which implemented advertising measures are particularly effective. We obtain no further data from the use of these advertising measures. In particular, we cannot identify users with the help of this information. The utilization of these marketing tools automatically establishes a direct connection between your browser and Google’s server. We have no influence on the extent and further use of the data that Google collects through the use of Google AdWords. To the best of our knowledge, Google obtains the information that you have visited certain pages of our website or clicked one of our ads. If you have a user account with Google and are signed in, Google can associate the visit with your user account. Even if you’re not registered with Google or haven’t logged in, there’s a possibility that Google detects and stores your IP address. We use Google AdWords for marketing and optimization purposes, particularly to show you relevant, interesting ads, to improve campaign performance reports and to obtain a decent calculation of advertising costs. This is our justifiable interest in the processing of the aforementioned data. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to point out that in this case it may not be possible to fully utilize all features of our website. You can also prevent the storage of cookies by setting your web browser to block cookies from the domain www.googleadservices.com[https://w ww.google.de/settings/ads]. We would like to point out that this setting will be reset if you delete your cookies. You can also deactivate interest-based ads at the following link: http://www.aboutads.info/choices. We would like to point out that this setting will also be reset if you delete your cookies. Google has also submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/partici pant?id=a2zt000000001L5AAI&status =Active. Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 [1] 436 1001. Further information on Google’s data usage, data protection, settings options and opportunities to dissent can be found on the following Google websites: Data protection policy: http://www.google.de/intl/de/policies /privacy Google website statistics: https://services.google.com/sitestats/d e.html GOOGLE ANALYTICS On our website, we use Google Analytics, a web analysis service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. Google uses cookies – small text files that are stored on your device and that allow for analysis of your use of our website. The information generated by these cookies about the use of our website is typically transferred to and stored on a Google server in the USA. If IP anonymization has been activated on the website, Google will shorten your IP address within European Union member states or other signatory states in the European Economic Area. Only in exceptional cases will your full IP address be transferred to and shortened on one of Google’s servers in the USA. Google will use this information to analyze your use of our website on our behalf, compile reports about the use of our website and perform other services for us that involve the use of our website and the internet. This processed data can be used to create pseudonymous user profiles. The IP address attained through the use of Google Analytics is not combined with any other Google data. We only use Google Analytics with the aforementioned activated IP anonymization. This means that your IP address will only be processed by Google in shortened form. This precludes any ability to identify you personally. We use Google Analytics for the purpose of analyzing the use of our website and to be able to continuously improve individual features, offerings and the user experience. The statistical analysis of user behavior allows us to be able to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in Google’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the storage of cookies generated by Google Analytics by setting the appropriate preferences in your web browser. We would like to inform you that in this case it may not be possible to fully utilize all the features of our website. If you want to prevent the collection of data that’s generated by the cookies and that’s associated with your user behavior [including your IP address], as well as Google’s processing of this data, you can download and install the web browser plugin available at the following link: http://tools.google.com/dlpage/gaopto ut?hl=de. To oblige Google to process this transferred data only in accordance with our instructions and in compliance with applicable data protection regulations, we’ve finalized a data-processing contract with Google. In the exceptional case that personal data is transferred to the USA, Google has submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/partici pant?id=a2zt000000001L5AAI&status =Active. Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 [1] 436 1001. Further information on Google’s data usage, data protection, settings options and opportunities to dissent can be found on the following Google websites: User conditions: http://www.google.com/analytics/ter ms/de.html Data protection overview: http://www.google.com/intl/de/analyt ics/learn/privacy.html Data protection policy: http://www.google.de/intl/de/policies /privacy Google’s data usage regarding your use of our partners’ websites or apps: https://www.google.com/intl/de/polic ies/privacy/partners Data usage for advertising purposes: http://www.google.com/policies/techn ologies/ads Google’s personalized ad settings: http://www.google.de/settings/ads This data will be deleted as soon as it is no longer required for the achievement of the purpose of its collection. GOOGLE+ PLATFORM On our website, we use the Google+ Platform, a service from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA [hereinafter referred to as “Google”]. The Google+ Platform stores and processes information about your user behavior on our website. The Google+ Platform uses cookies to that end – small text files that are locally stored in your web browser’s cache on your device and that allow for analysis of your use of our website. We use the Google+ Platform for marketing and optimization purposes, particularly to analyze the use of our website and to be able to continuously improve individual features, offerings and the user experience. We can use the statistical analysis of user behavior to improve our offerings and make them more interesting for you as a user. This is our justifiable interest in the third party’s processing of the aforementioned data. The legal basis is pursuant to Art. 6 Sec. 1 Point [f] of the GDPR. You can prevent the installation of cookies by deleting existing cookies and deactivating the storage of cookies in your web browser’s preferences. We would like to inform you that in this case you may not be able to fully utilize all features of our website. You can also prevent Google from collecting the aforementioned data by setting an opt-out cookie through one of the following links: https://www.google.de/settings/a ds http://optout.networkadvertising. org/#!/ http://optout.aboutads.info/?c=2# !/ http://www.youronlinechoices.co m/de/praferenzmanagement/ We would like to inform you that this setting will be reset if you delete your cookies. You can object to the collection and forwarding of personal data or prevent the processing of this data by deactivating the execution of JavaScript in your browser. You can also prevent the execution of all JavaScript code by installing a JavaScript blocker [e.g., https://noscript.net/ or https://www.ghostery.com]. We would like to inform you that in this case you may not be able to fully utilize all features of our website. Google has submitted to and certified the Privacy Shield agreement concluded by the European Union and the USA. This obliges Google to abide by the standards and regulations of European data protection laws. More detailed information can be found at the following link: https://www.privacyshield.gov/partici pant?id=a2zt000000001L5AAI&status =Active. Third party information: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Further information on the third party’s data protection policies can be found on the following website: https://www.google.com/intl/de/polic ies/.
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Understanding Japan  Ulrike Fröhlich  Tel: +49-(0) 7621-5501882
© Ulrike Fröhlich 2022
„A Bridge for Business“ Understanding Japan